In this article, you will learn the basics of PPC in Canada. You will also learn the key metrics to track in a PPC campaign. Pay-per-click advertising is a good option if you are looking for a quick way to generate traffic and sales. However, it would help if you kept in mind the cost of running a PPC campaign. The benefits of PPC advertising are immense, but it is not a cheap one.
PPC is a digital advertising method:
PPC is a digital advertising method wherein advertisers bid for their advertisements and then only pay when someone clicks on them. As a result, this type of advertising effectively generates quality leads and grows a brand online. However, it can be confusing for newbies, so it’s important to understand the different platforms and how they work. Below are some tips that will help you understand the basics of pay per click advertising?
Key metrics to track in a PPC campaign:
There are numerous metrics to track in a PPC campaign. The most important one should align with your overall campaign goal. The right data can help you improve your campaign and measure the success of your advertising. The following are some key metrics to track:
Benefits of pay-per-click advertising:
Among the many benefits of pay-per-click advertising are its flexibility and cost-effectiveness. A good CPC will allow you to set maximum budgets, either daily or monthly. Using negative keywords is an excellent way to target the audience you want to reach while also reducing your campaign’s CPC. Moreover, pay-per-click advertising allows you to set the exact time your ads will be displayed. You can choose which times of day your ads will be displayed and what demographics your ads will target.
Cost of pay-per-click advertising:
The cost of pay-per-click advertising has gone up due to the increasing competition among websites and search engines. More advertisers are competing for the top spots on search engines. Because of this, the average cost per click is higher than ever. However, it is still a good investment, as the traffic generated by your advertising campaign will increase over time. You can increase the clicks you get by investing in more keywords.